Monday, 21 March 2011
Thursday, 3 March 2011
Film Distribution and Marketing Questions.
How does a film make money?
The way a film makes it's money is from targeting a select group of audience and appealing to that audience through advertisement and cauing hype around the movie. To help promote a movie, film critics would give a good review about the film, which will interest the audience to go and buy a ticket to see it. 'word of mouth' from freinds and work colleagues also causes the audience to go and see from the film, and marketing from billboards, T.V. advertisements and viral marketing will also attract the audience to go and see the film. While the film is on show, merchandise can be sold to promote the film futher and may include a synergy with another company (e.g. mcdonalds). After the film has stopped showing in the cinema, it will then be released on DVD/Blue-Ray so that it can be bought from the audience.
Where does the money come from?
Profit comes from selling soundtracks to the movie, cinema tickets, dvd sales, mechandise, posters, premiere tickets and advance screening tickets.
Who decides to produce the film?
The person who decides to produce the film and has the final say is the producer. The producer does have help though, from being pitched from a write's idea, to a cinematographer and director suggesting how the film should be filmed.
Where does the money to make a film come from?
The budget of the film comes from companies / a conglomerate who invest in the film. The film company then pitches the film idea to the investers to try and persuade and attract companies to invest in the film. If there is only 1 invester or 2, then it's bad for the film director as he does not have full control over the film, but if plenty of companies invest, he has total control because no company owns 50% of the production etc, and it also gives them a better budget.
What was the relationship between studios and Cinemas in the 1930's/40's?
This was a very popular time period of producing films, more than 600 films were being produced per year which included a lot of successful films.
How has that changed? When?
The way it changed is from new technologies developing and the producing process has been updated. The studio system ended in 1959.
How do studios make money from Video/DVD sales? What rules govern DVD rentals?
The way studios make money from video/dvd sales is from T.V advertisement and from people wanting to buy the film after seeing it in the cinema. Instead of buying the DVD, there's an option to rent the film out, which costs a bit more but the money from the rental will go to the studios. DVD's that are bought and rented must prodvide copyright laws, privacy and age certificate/requirement.
What ways does a studio have of making sure that a Film is profitable? (Stars, property, marketing)
The way a studio makes a film profitable is that they plan the budget before filming the film and plan how to distrubute and advertise the movie.
What other ways does a studio have of making money?
Studio's can make money from advertising the film through posters, billboards, merchandise, adverts on T.V, railers at the cinemas, Mcdonalds & Orange wednesdays (both synergys), magazines, e-mail, leaflets, bluetooth in cinemas and social networking websites.
The way a film makes it's money is from targeting a select group of audience and appealing to that audience through advertisement and cauing hype around the movie. To help promote a movie, film critics would give a good review about the film, which will interest the audience to go and buy a ticket to see it. 'word of mouth' from freinds and work colleagues also causes the audience to go and see from the film, and marketing from billboards, T.V. advertisements and viral marketing will also attract the audience to go and see the film. While the film is on show, merchandise can be sold to promote the film futher and may include a synergy with another company (e.g. mcdonalds). After the film has stopped showing in the cinema, it will then be released on DVD/Blue-Ray so that it can be bought from the audience.
Where does the money come from?
Profit comes from selling soundtracks to the movie, cinema tickets, dvd sales, mechandise, posters, premiere tickets and advance screening tickets.
Who decides to produce the film?
The person who decides to produce the film and has the final say is the producer. The producer does have help though, from being pitched from a write's idea, to a cinematographer and director suggesting how the film should be filmed.
Where does the money to make a film come from?
The budget of the film comes from companies / a conglomerate who invest in the film. The film company then pitches the film idea to the investers to try and persuade and attract companies to invest in the film. If there is only 1 invester or 2, then it's bad for the film director as he does not have full control over the film, but if plenty of companies invest, he has total control because no company owns 50% of the production etc, and it also gives them a better budget.
What was the relationship between studios and Cinemas in the 1930's/40's?
This was a very popular time period of producing films, more than 600 films were being produced per year which included a lot of successful films.
How has that changed? When?
The way it changed is from new technologies developing and the producing process has been updated. The studio system ended in 1959.
How do studios make money from Video/DVD sales? What rules govern DVD rentals?
The way studios make money from video/dvd sales is from T.V advertisement and from people wanting to buy the film after seeing it in the cinema. Instead of buying the DVD, there's an option to rent the film out, which costs a bit more but the money from the rental will go to the studios. DVD's that are bought and rented must prodvide copyright laws, privacy and age certificate/requirement.
What ways does a studio have of making sure that a Film is profitable? (Stars, property, marketing)
The way a studio makes a film profitable is that they plan the budget before filming the film and plan how to distrubute and advertise the movie.
What other ways does a studio have of making money?
Studio's can make money from advertising the film through posters, billboards, merchandise, adverts on T.V, railers at the cinemas, Mcdonalds & Orange wednesdays (both synergys), magazines, e-mail, leaflets, bluetooth in cinemas and social networking websites.
Distribution + Marketing
- Introduction
- Logistics
- 35mm > Digital (DSN Sites)
- Release dates/blanket release
- Marketing/Advertising
- Synergy
- Merchandise/soundtrack
- Viral
- New Technology
- Festivals/awards
- Opening weekends/film premieres
- Quotes - from industry
Monday, 29 November 2010
Essay Targets
Targets:1. Remember the focus on this section is the British Film Industy, you must use british examples.
2. Examples must be used from your case study. Working Title, WARP and Hollywood should be used as comparisons.
3. Always refer back to the question, in this case the impact on the film industry.
4. Institutions and audience is your main focus within any given question. You must discuss these two areas in which you have studied.
5. Use the term audience as a substitute for "people" and "you/us", unless you are giving your opinion.
6. Technology is key, so make use of the terms you know: audience, conglomerate, process etc.
7. Give detailed points and explain, not describe . Remember PEE (Point Evidence and Explain)
For when i do my next essay, i will use these 7 points to help me plan my question. Also when writing my essay, i must not over write on a small section e.g (3D) and must refer back to the question.
Thursday, 25 November 2010
Spooks
How is the representation of ethnicity constructed in this clip?
At the start of the clip we see that Adam is on the phone to the woman, while in the background the terrorist is ordering him to choose a person's life in this conversation. The woman says that she loves Adam over the phone, this could be the reason for the actions that take place from Danny. In the scene of Danny speaking, the room is darkly lit, with soothing/tense music playing in the background.
In the room there are 2 hostages (Danny and the Woman), a man in all black with a balaclava and a gun, guarding the door. The terrorist, who is in charge of the whole operation, looks Arabic with a smart suit on.
When the attention is focused on Danny, we get a close up on his face, with half of his face lit and the other side dark. Danny and the woman in this scene are both dressed well, with the woman in a suit and Danny in a shirt, but unbuttoned. Before speaking out, Danny mutters to himself before speaking aloud, this could indicate that he is praying to himself. He does this twice throughout the clip.
Unfinished.
Black and White
Race (ethnicity)Stereotypes of white people in the media:
- More upper-class compared to blacks.
- Women are usually given the "perfect" look.
- Law Abiding.
- Blonde/Big Boobs.
- Drink alcohol - Wine/Beer.
- Stressed/Worried.
- Talk about the weather 24/7.
- Trailer trash (Eminem)
- Educated.
- Academic.
- Nerdy.
- Uptight.
- Stiff (Upper-lip).
- Size zero
- Bitchy
- Can't run fast
- Sarcastic/Sense of humour.
Stereotypes of black people in the media:
- Ghetto booty.
- Criminals.
- Rhythmic.
- Poor.
- Gangsta.
- Not usually shown on T.V. (Weather/ News reporter)
- Can't Swim.
- Well hung.
- Black characters always die in films.
- Rappers.
- Cooler than white people.
- More muscular.
- Big lips.
- Big nose.
- Speak slang.
- Black men make crap fathers.
- P.I.M.P.S
- Single parent families.
- Religious - Gospel.
- Big families in small houses.
- Unusual names for black women.
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